"Review of Brand Performance Models" contains a critical assessment of twelve different approaches to brand performance measurement. These approaches and models originate from academic research as well as the practical marketing world of consultancies and communication agencies. In conclusion the authors sum up eight key strengths that should be considered in the process of designing brand performance measurement systems.

The table of content for the publication is shown below:

* Introduction

* Review of Existing Brand Performance Assessment Models

   * Theoretical Models

   * Strategic Models

   * Positioning and Communication Models

* Extracting the Key Strengths and Recommendations

* Conclusion.
70 sider.