The experience IS the marketing 

- Master Class med Mr. "Experience Economy" Joe Pine

For the first time, Joe Pine - co-author of the best-selling books The Experience Economy and Authenticity - gives an exclusive Master Class in Denmark. Join us at the Planetarium in Copenhagen on February 3^rd for a day filled with insights on how to embrace the Experience Economy, create customer value and improve your company’s bottom line.

In the Master Class, Joe explains why the Experience Economy is happening, covers the frameworks of his extensive work on creating unique customer value and presents a number of key principles for experience staging that you can personally apply to your own business.

Among the principles addressed in the Master Class are mass customizing your offerings, rendering authenticity, and going beyond the experience to create customer value through transformations.

Exclusively at this Master Class, Joe will also reveal the core framework at the center of his next book on using digital technology to create innovative experiences that meld the real and the virtual.

The Master Class is a combination of lectures, cases, and interaction. It provides you with the opportunity to challenge Joe to create the link between the Experience Economy and your unique business challenges. In return, he will provide you with frameworks, tools, and concepts that you can apply directly to your own business.

Books by Joe Pine:

The Experience Economy: Work Is Theatre & Every Business a Stage

Mass Customization: The New Frontier in Business Competition

Authenticity: What Consumers Really Want

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Program:

09.00 Curtain Call: Enter the Experience Economy

09.30 Experience-based business development

- An experiential presentation to let you embrace the mindset of experience-based business development

Laila Pawlak Larsen, Founder & Chief Experience Officer, DARE2

09.45:  Joe Pine Master Class – session 1

- What the Experience Economy is, why it is happening - and what it means for your business.

- Insights into the basic principles and beyond as Joe introduces you to the ideas of mass customization, experience staging, why work is theatre, and why the experience IS the marketing.

- Q&A with Joe Pine: get a chance to get inspiration and feedback in regards to your own business reality.

12.00:   Working, walking lunch

13.00:   Joe Pine Master Class â€“ session 2

- Understand why authenticity is a key concept of modern business strategy and discover if you are a Real-Real, Fake-Fake, or maybe even Real-Fake company and the potential implications this has on your bottom line.

- Digging deeper into authenticity and ideas from the forthcoming book on digital experiences.

- The Multiverse: Be among the first to gain an understanding of Joe’s brand-new innovative approach on how to use digital technology to create unique experiences that meld the real and the virtual.

- Q&A with Joe Pine: get a second chance to get inspiration and feedback in regards to your own business reality.

15.30: Experiential networking

16.00: Curtain close: Implement the Experience Economy

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Udviklet i samarbejde med:

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Sted: 
Planetariet
Gammel Kongevej 10
1610 København V

Tid:
Kl 8.30-16.00 (kl. 8.30 - 9.00 morgenmad/registrering)

Pris:
Medlemmer 2.495,00 kroner (ekskl. moms)
Ikke medlemmer 3.495 kroner (ekskl. moms)

Er du ikke medlem sÃ¥ læs mere om alle medlemsfordelene HER.  

Prisen inkluderer frokost,  forfriskninger og eventuelle materialer.

Tilmelding
Du kan tilmelde dig HER eller pÃ¥ tilmelding@If you can see this, please update your browsermarkedsforing.dk 
 
Yderligere oplysninger (ej tilmeldinger)
Kontakt projektchef Jacob Schack Iversen, e-mail: jsi@If you can see this, please update your browsermarkedsforing.dk eller telefon 3814 6560.

---------------------------------------------------------------------------------------Aflysningsbetingelser:
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Forbehold:
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